Decoding India's Consumer Marktets Report

Decoding India's Consumer Marktets Report

IMA’s India’s consumption story is in flux. Aspirations are rising, brand loyalty is thinning and digital discovery is universal but not always followed by digital purchase. In this shifting environment, business leaders need sharper intelligence to decide where to compete, how to position and what to offer next.

IMA’s Decoding India’s Consumer Markets report brings together insights from over 25 senior leaders across automotive, apparel, durables, FMCG, healthcare, housing, media and BFSI. The report examines how consumers are redefining value, balancing premium with practicality and making purchase choices across both urban and emerging markets.

The report will help you:

	Examine how value, premium and diminishing loyalty now coexist
	Understand the different paths from product discovery to final purchase
	Learn why Tier 2 and 3 markets need tailored propositions
	Explore how leaders are adapting to changing consumer expectations

This in-depth, qualitative study is based on detailed conversations with CEOs and CFOs, supported by market scans and category-level analyses.

Core themes explored:

	Geographic variations in demand and market potential
	Pathways from product discovery to final purchase across categories and channels
	The interplay of value and premium in buying decisions
	Evolving consumer priorities
	Patterns of brand loyalty and switching behaviour
	The role of sustainability in shaping choices
	Implications for consumer facing brands


And many more...

Price: 25,000 + GST

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Preferential Fees for IMA Members

10,000 + GST

Table of Contents

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